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I was quite busy for the last few months with my new job at CREIA as a Search Engine optimzer. Trying to rank their websites on top of search engines.

Anyway I will keep posting most intresting stuffs going on the search engine world very soon.

Wishing you all a happy Thanks giving!

Search engines determine relevancy of your website in the Algorithms:

Major search engines as become smarter they have started using the user’s relevancy of your website in their advance algorithms. The recent algorithms updates give impetus to go away from the most optimized websites to give way for websites that give real value to its customers. These algorithms have become smarter and are giving accurate information for the surfers. This does not mean the other factors like link popularity, keyword density and all other optimization techniques are gone, they are the No1 factors for optimization but what I want to say is search engines are focusing more on relevancy of the website and user experience on your site.

Gone are the days of keyword stuffing or mass reciprocal linking. All search engines Hail the content. It is true as one of the articles in SEO Chat mentions about it. "Content is the thing that customers need in order to make an informed purchase." Also these content rich websites are the sites who get maximum on ROI and more site visitor’s conversion rate.

So the bottom-line is keep updated and change the optimization techniques and marketing styles according how the search engine think.

Link Popularity strategies

Link popularity is important aspect of all search engine algorithm. Search engines uses link popularity as an vote to your website from other web pages. If you links are from sites which has close similarity to your sites theme it will be given more value than the links from other sources.

.edu sites links are also given weight age as a trust sites. Also links from Gov sites are also important.

Search engine optimization involves a good keyword density:

Search engine optimization basically means the optimizing of your website so as to get an increased search engine ranking in the internet. It is a very important factor of the website, and the internet. So it is better to get a steady flow of traffic from the search engine to get an excellent foundation to grow your website on.

To find out how to optimize your website, you first have to do some keyword research. There are certain keywords and phrases out there that cannot be competed with as they are usually dominated by authority sites. In the research, consider the number of times the keyword is searched for by internet users in a month, the number of sites you have competition from and make a note of the level of optimization of those sites.

Once you have found out which phrase to optimize, you have to aim for a keyword density of 5-8% in your web content. When concentrating on keyword density, place the keywords in the most natural places throughout the page as naturally as possible. It is better to have the key phrase once at the start of the page and once at the end of the page. The next part of search engine optimization lies in the backlinks to your site.

The links to your site are treats as a vote by search engines; so it means that the more backlinks you have, the better it is for you and your website. When getting backlinks, it is better to have sites that have content related to your website linking to you. Then when you exchange links with other sites, you should used keyword anchor text for your link. Once you get some backlinks to your site, you have to start a backline campaign that is natural as possible. What is meant by this is if you don’t have any links to your site on a certain day, and then suddenly have 100 links the next day, the search engines are sure to be suspicious of these activities. However, if you gain around 5-10 links a day on a consistent, this will seem to be more natural and thus give them more reason to high performance in the search engine rankings.

Of course if you want to give yourself a big advantage over your competition, you could visit some of the websites specializing in search engine optimization.