Tuesday, April 25, 2006

Search engine optimization involves a good keyword density:

Search engine optimization basically means the optimizing of your website so as to get an increased search engine ranking in the internet. It is a very important factor of the website, and the internet. So it is better to get a steady flow of traffic from the search engine to get an excellent foundation to grow your website on.

To find out how to optimize your website, you first have to do some keyword research. There are certain keywords and phrases out there that cannot be competed with as they are usually dominated by authority sites. In the research, consider the number of times the keyword is searched for by internet users in a month, the number of sites you have competition from and make a note of the level of optimization of those sites.

Once you have found out which phrase to optimize, you have to aim for a keyword density of 5-8% in your web content. When concentrating on keyword density, place the keywords in the most natural places throughout the page as naturally as possible. It is better to have the key phrase once at the start of the page and once at the end of the page. The next part of search engine optimization lies in the backlinks to your site.

The links to your site are treats as a vote by search engines; so it means that the more backlinks you have, the better it is for you and your website. When getting backlinks, it is better to have sites that have content related to your website linking to you. Then when you exchange links with other sites, you should used keyword anchor text for your link. Once you get some backlinks to your site, you have to start a backline campaign that is natural as possible. What is meant by this is if you don’t have any links to your site on a certain day, and then suddenly have 100 links the next day, the search engines are sure to be suspicious of these activities. However, if you gain around 5-10 links a day on a consistent, this will seem to be more natural and thus give them more reason to high performance in the search engine rankings.

Of course if you want to give yourself a big advantage over your competition, you could visit some of the websites specializing in search engine optimization.

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